In a world where style is not just a choice of clothes, but a way of self-expression, a new brand is born that gives women the true freedom to change. “Vich na Vich is a transformer jewelry that adapts to your mood, image and event. They can be restrained and elegant for business meetings, or they can easily turn into a bright accent for special moments.
How did the idea come about?
This brand was not created overnight. Initially, it was a desire to create, to escape from everyday life and to do good. But later it became obvious that modern women need accessories that can change with them. That’s how the concept of transformers emerged – jewelry that adapts to different styles and events. This solution allows you not to limit yourself to just one look, but to experiment and create new variations.
The road to the realization of a dream
Summer 2023 was the starting point for Vich na Vich. However, the creation of jewelry began long before the official launch of the brand. Initially, they were gifts for friends and acquaintances, and later turned into a whole concept of transformable accessories.
But the road to the dream was not easy. Power outages, delays in the supply of materials, logistical difficulties due to international protests – all of this was a test. However, each challenge only hardened us and inspired us to create an even better product.
The meaning of the title “Vich-na-Vich”
The brand name has a deep meaning. It reminds us of the importance of moments when we are alone with ourselves. In this fast-paced world, it is worth finding time for yourself, listening to your desires and following your style. “Vich-na-Vich” is about self-love, harmony with oneself and the ability to change without limits.
What motivates you?
Customers became the main source of inspiration. Feedback, stories about how Vich na Vich jewelry has become a part of important moments in people’s lives, gave us a huge impetus for development. These are not just accessories – they are a symbol of self-expression, an opportunity to be different every day.
Favorite brand jewelry
Among the unique items, the multi-level chains from the Wild Heart collection are particularly popular. They can be worn in different variations, changed in length, complemented with other elements – and each time you discover a new style. Another special pride of the brand is the silver flower pendant, which can be easily combined with any look, adding tenderness and elegance to it.
