Every creator has their own moment when everything starts unexpectedly, but aptly. In the case of Marina, the founder of the brand Marinchik_shoop — the stars aligned during the pandemic. The world around us slowed down, and it was a great opportunity to try creating something with our own hands.
An accident that became a calling
When you have a hyperactive child and the world around you is closed, you look for any way to keep your little one occupied and at the same time not to lose yourself. That’s when Marina came across a soap-making kit. Small, simple, but with a huge effect. Since then, the search for soap base, scents, colors, and shapes has become part of her daily inspiration. And at the same time, the beginning of a new story.
Because as soon as I had my first soap in my hands, an Instagram account for sales appeared. Ideas started pouring in like sparkles from a jar: soap fruits, dessert-shaped candles, scented sets — anything that uplifts the mood, surprises, and delights.
Art with fragrance is not without difficulties
As with any creative endeavor, there are pitfalls. Sometimes the soap stubbornly refuses to come out of its mold. Sometimes the color gets mixed up, and it’s quite difficult to fix. All you have to do is start over. But it’s in moments like these that mastery is born — from patience, mistakes, and trials.
Marina creates her products with the enthusiasm of an experimenter and the precision of an artist. Because it is important to her not just to “make it beautiful”, but to surprise customers. To give a moment of joy — when the customer sees the fruit, and it is… cute! And it also smells good.
Motivation — to be a little magic in someone's day
What motivates the founder of the brand is reactions. Surprise, smile, admiration. Her mission is simple and important: to give mood. And at the same time – practicality. After all, her soap does not gather dust on the shelf. It gives emotion, after using the soap and candles, there is a desire to choose something new. This is the philosophy of conscious “aesthetic consumption” — enjoy and don’t hold onto anything too much.
Fruits, bouquets and a little floral soul
Among her favorite products are soap fruits. Marina admits that she has not even tasted some of them in reality, but has already “tried” to recreate their shapes in soap and candles. Tangerines, pomegranates, bananas — everything looks so natural that you don’t even think about using them. But you have to — because this is art that continues only at the moment of its use.
Another passion is soap bouquets. For Marina, flowers are about the love of detail, color, and texture. And that’s why she creates bouquets that will never fade, but can fill the bathroom, living room, and even the kitchen with the scent of spring.
A name that transcends boundaries
Brand name Marinchik_shoop arose spontaneously: remnants of a previous project, a love for doubled letters and a desire to create something universal. But now Marina is preparing for rebranding – the name will change to marinchik_shops, in order to confidently enter the international market. Because such products should inspire not only Ukrainians.
