There are things that lose their relevance over time. And there are those without which one cannot breathe. Yana did not invent her passion – she simply lived with it always. And when she finally allowed herself to realize what had lived in her imagination since childhood, the world received a new voice in the form of jewelry that speaks instead of words.
How it all began: with beads, a needle and silence
The founder of the LILI jewelry brand has never been indifferent to jewelry. As a child, she loved to cross-stitch, sew, weave from beads – to create with her hands something that did not exist in nature. Forms were born in her head that could not be found in stores. At that time, she did not yet know that this would become her life’s work.
The first steps in her own business began during maternity leave. This period is an opportunity to find herself. Along with a new life, free time has appeared to make dreams come true. in a woman’s life, when along with a new life, free time and space for finding herself appear. Yana took the materials in her hands and realized: this is exactly what she wants to do. At first, it was simple, basic models. But after the birth of her son, time became short and the processes had to be suspended. But not for long.
Two years later, she returned to creating jewelry again — and this time everything was different. The products became different: more massive, bolder, deeper. Jewelry that is not afraid to be noticeable.
When everyone is doing the same thing, it's hard to be yourself
At first, Yana, like many others, tried to “get into the market.” She made what sold. But this was the main difficulty for the founder. She didn’t like the products. And if the decoration doesn’t make the craftsman tingle, it won’t be able to evoke any emotions in the buyer.
Gradually, Yana began to understand herself better. And the jewelry began to transform with her. She began to create them as if for herself. And only then did the strength and style appear, as a special signature of the brand.
Sometimes new ideas are born easily – in an inspired flow, when it seems that someone wants to tell the world something important through your hands. Sometimes it is difficult – especially when inspiration has not yet come, but the plans are already there. But Yana has learned to wait and catch the moment to create jewelry.
It's not just a job — it's an addiction
It’s not just a job, it’s an addiction. And the greatest motivation for work is feedback. When buyers write back after purchases, “I wear this jewelry every day,” it’s worth it all.
But there is another reason why the LILI brand exists and develops. It has big goal — earn to help. Currently, Yana is working on launching a series of charity chokers, 100% прибутку з яких буде передано у фонд “Місто Добра” на ентеральне харчування для дітей.
Style is in the details that have character
LILI jewelry is jewelry that cannot get lost in the crowd. The most favorite jewelry pieces for the founder of the Brand are the latest works: chains with piercings, chokers with natural pearls and crosses, basic earrings-bagels with hearts, necklaces with metal chains.
These products are not about “restrained”. They are about “yes, I’m here”. They are delicate, feminine and emotional at the same time. LILI jewelry is easy to mix and match. They are created to be in company. And if you want to try everything, then why not?
LILI jewelry is when your jewelry speaks for you. And speaks confidently.
